Back to Basics
O2 Fitness is more than a gym.
The Back to Basics program was our push to meet people in their space, on whatever step they might be in their fitness journeys.
Launched:
January 2024
In addition to free workout planning to members’ (and prospective members’) benefit, we also utilized the program as a lead generator for our sales team. Program download information was funneled to our sales team to help all branches of the in-club business - personal training, physiotherapy, and dietician services.