Screens Up

Nickelodeon’s foray into AR Gaming, Interactivity, and Linear Enhancement.
UX/UI copy, gameplay copy…pretty much all in-app copy written by Yours Truly.

  • Launched: Fall 2017

  • Sunset: Fall 2022

  • Lifetime stats:
    6M+ AR Game Interactions
    1M+ Installs
    5M+ Launches
    ~7 mins Avg. Session Length

  • Roles: Content Director/Manager | Copywriting Lead | Project Management

  • Why?
    Nickelodeon’s SCREENS UP was a free companion app meant to engage Nickelodeon fans like never before through eye-popping AR and audience interactivity including polls, live votes, and challenges, all connected directly to Nickelodeon linear programming. The overarching goal was to meet kids in their space, which incidentally is most frequently on their devices, and provide an engaging, gamified second-screen viewing experience.

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