Code-Collector

Take a popular location-based AR game, sub in your brand’s IP, and build out a collectible set to be attained via on-air programming. Now, sit back, relax, and watch those ‘Bobs pile up.

  • Launched: Spring 2020

  • Sunset: Fall 2022

  • Roles: Content Director/Manager | Copywriting Lead | UX Copywriter

  • Why?
    What started as “Code Catcher” became the Code Collector Challenge, a linear enhancement stunt that displays various QR codes over encore programming like SpongeBob SquarePants and The Loud House. Users are encouraged to “catch” QR codes while watching. Each code contains a unique Nickelodeon Collectible, featuring characters and elements from these shows. Following the initial SpongeBob-centric endeavor, we have since paired our IP with Halloween and Holiday themes, plus a football-themed partnership with the NFL during the 2021 Wild Card Game Weekend.

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